Road safety

3rd road safety charity event (road safety campaign)

Dates

Monday 21 September – Wednesday 30 September 2026

Organised by

Luana Rent a Car Co., Ltd. and 39 Loop

Supported by

Miyakojima Police Station, Okinawa Rent-a-Car Association, Miyakojima Tourism Association

Participants

11 rental car companies in Miyakojima

What we did

At each company’s store, staff handed customers a road safety flyer when they rented a car, and added a few words asking them to drive safely. The flyer is in Japanese on the front and English on the back, so visitors from overseas can read it too. Before the campaign, Luana Rent a Car delivered the flyers to the stores of each participating company.

Flyers handed out

3,500 (total for the 11 companies)

Figures on the flyer, such as the number of traffic accidents, are from Miyakojima Police Station data. Related article (Japanese) ›

2nd road safety charity event (30 September)

Organised by

39 Loop and Luana Rent a Car Co., Ltd.

Supported by

Miyakojima Police Station, Okinawa Rent-a-Car Association, Miyakojima Tourism Association, FM Miyako Co., Ltd.

Sponsors

Shinzato Jidosha Shokai Co., Ltd., Bank Rent a Car Co., Ltd.

In cooperation with

Miyakojima District Traffic Safety Association

What we did

Cleaning around “Mamoru-kun” and handing out flyers. At the JA-SS Hirara filling station and in front of JA Atarasu Market, we handed out flyers and spoke to drivers together with Miyakojima Police Station staff.

Donation

We donated the full 142,679 yen, the funds raised (sponsorship and donations) minus necessary costs, to the Miyakojima District Traffic Safety Association (announced on 8 October 2025). It will be used to repair “Miyakojima Mamoru-kun”.

Media coverage: Miyako Mainichi Shimbun (2 October), Miyako Shimpo (1 October), QAB Ryukyu Asahi Broadcasting (1 October; the report does not name the company) → Media coverage list

Letter of appreciation

On 20 May 2025, at the 68th General Meeting and Awards Ceremony of the Miyakojima District Traffic Safety Association, the charity group “39 Loop” received a letter of appreciation from the Chief of Miyakojima Police Station and the President of the Miyakojima District Traffic Safety Association (39 Loop co-organises the events with Luana Rent a Car). It was given for the group’s strong interest in road conditions and accident prevention, and for its material and moral support for road safety activities and the association’s work. The representative of Luana Rent a Car also attended the ceremony.

1st road safety charity event (2 February)

Event name

Road safety charity event “Protecting Together with Miyakojima Mamoru-kun: The Big Clean-up!”

Organised by

39 Loop and Luana Rent a Car Co., Ltd.

Supported by

Okinawa Rent-a-Car Association, Miyakojima Tourism Association, FM Miyako Co., Ltd.

What we did

Together with the charity group “39 Loop”, we cleaned the area around “Mamoru-kun” and handed out road safety flyers.

Donation

We donated the full 196,254 yen, the funds raised minus necessary costs, to the Miyakojima District Traffic Safety Association (article published on 3 February 2025). It will be used to repair “Miyakojima Mamoru-kun”.

Media coverage: Miyako TV, FM Miyako, Miyako Mainichi Shimbun, QAB and others → Media coverage list