Frequently asked questions

We are a car rental company in Miyakojima and at Naha Airport in Okinawa. As well as rental cars for travellers, we offer rental cars for companies, replacement cars for people whose car is being repaired (requested by insurance companies, repair shops and dealers), and used car sales in Miyakojima.

We were founded in Miyakojima on 19 June 2018 as a sole proprietorship. We started with monthly car rental for people staying for weeks or months, and Luana Rent a Car Co., Ltd. was incorporated on 24 February 2023. The Naha Airport Store opened in April 2026.

Tsukasa Shimode, Representative Director. He has led the company since it was founded.

Yes. The head office (registered address) is 465-1 Nishizato, Hirara, Miyakojima, Okinawa 906-0012. Cars are not picked up or returned there. We have two stores: the Miyakojima Store (782-6 Nishizato, Hirara, Miyakojima, Okinawa 906-0012) and the Naha Airport Store (3-11-2 Gushi, Naha, Okinawa 901-0146).

Our licence for the paid rental of private vehicles is Okinawa General Bureau, Transport Licence No. 324. Our Corporate Number is 8360001031629. We are a member of the Okinawa Rent-a-Car Association, the Miyakojima Tourism Association and the Miyakojima Chamber of Commerce and Industry.

Our philosophy is “Prosper together”. Our customers rent a car to enjoy their trip to Okinawa, so we care about supporting the whole trip, not only lending a car. For more, please see our philosophy and the message from our representative.

You can book 24 hours a day on our rental car booking site (luana-rent.jp/en). We also take bookings by phone (Miyakojima Store +81-980-38-9846, Naha Airport Store +81-98-914-4214, 9:00–18:00). You cannot book on this company website.

Both the Miyakojima Store and the Naha Airport Store are open 9:00–18:00. We have no closing days and are open every day.

Yes, and it is free. The Miyakojima Store runs a shuttle to and from Miyako Airport (about 8 minutes), Shimojishima Airport (about 25 minutes), Hirara Port (about 5 minutes) and hotels on the island. The Naha Airport Store runs a shuttle from rental car shuttle bus stop 14-B at Naha Airport (about 8 minutes) and from Akamine Station (Yui Rail).

For bookings made on our rental car booking site (luana-rent.jp/en), the price includes insurance, the “Peace of Mind Pack” (collision damage waiver, waiver of the non-operation charge (NOC) and roadside assistance), and no need to return the car with a full tank (except for monthly rentals and some plans).

We have kei cars, compacts, SUVs and 7–8-seater minivans. The Miyakojima Store only uses cars first registered new in 2019 or later, and the Naha Airport Store only uses cars within three years of being delivered new (except cars used only for monthly rentals of 30 days or more).

Yes. Our rental car booking site has English pages (luana-rent.jp/en/). At the Naha Airport Store, we can set the satnav to English on request.

Please contact us by phone (Miyakojima +81-980-38-9846, Okinawa Main Island +81-98-914-4214; choose 2 in the automated menu), by fax (+81-50-3535-5038) or through the contact form. We deliver and collect cars at homes and repair shops across all of Miyakojima and all of Okinawa Main Island (not the outlying islands). For more, please see the replacement cars page.

Yes. Invoices are billed at the end of each month and payable by the end of the following month. For more, please see the business rental page.

We service cars that we have used as rental cars and sell them at the Miyakojima Store. Please contact us about stock and prices.

Please use the media enquiries page. Logos and photos are available on the logos and photos page.

Yes. Please read our information for partners, then contact us through the contact form.

We are recruiting staff at both the Miyakojima Store and the Naha Airport Store. For more, please see our recruitment page (Japanese).

As a rental car company that welcomes travellers, we keep doing what we can for road safety on the island. Since 2025 we have held road safety charity events and made donations to the Miyakojima District Traffic Safety Association. In September 2026, 11 rental car companies in Miyakojima spoke to customers about safe driving. For more, please see Road safety.